Mother is a speculative LGBTQ health brand, offering discreet care under the guise of consumer products through an imaginative distribution network.
The project is a response to the current persecution of people pursuing same-sex relationships in some countries in the Global South. Brand ambassadors or ‘Mothers’ act as representatives for the service’s members, providing information on risks the community may face and advising on a range of products to be distributed to members. These might include items relating to self-care, health and peace of mind. By posing as consumer goods and infiltrating existing supply networks, Mother will covertly provide illicit care and support to people forced into living secret lives.